About us

A small studio with an outsized impact.

We're a team of designers, strategists and developers who believe great design is a business advantage — not a nice-to-have.

Our story

Founded on a simple idea.

Northbound started in 2017 with two designers, one laptop and a conviction that ambitious companies deserve design that punches above their size.

Nine years later, we're a tight-knit team that's shipped 120+ projects across fintech, health, retail and SaaS — always keeping the craft high and the process human.

Team meeting

What we value

Principles that guide the work.

◎ Craft over quantity

We take on fewer projects so each one gets the attention it deserves.

◇ Clarity always

No jargon, no surprises. You always know where your project stands.

△ Results that matter

Beautiful is the baseline. We design for measurable business outcomes.

The team

The people behind the pixels.

Amara Osei

Founder & Creative Director

Leo Marchetti

Design Lead

Priya Nair

Head of Strategy

Sam Whitfield

Engineering Lead

Like how we think?

Let's put it to work on your next project.

Get in touch